CATEGORY:
Parks & Resorts
Martha Blanding helped put the “happy” in The Happiest Place on Earth. As the first-ever full-time Black Tour Guide, Martha personified the philosophy of creating happiness for others while embodying the principles of hospitality and courtesy Walt Disney sought to establish for Disneyland cast members.
A proud native of South Central Los Angeles, Martha was studying to become a teacher when she decided to take a chance working at Disneyland in 1971. Hired as a Tour Guide, she quickly attained full-time status and, within a year, climbed the ladder to become a VIP Hostess—touring such notables as Diana Ross, Elton John (who would later become a Disney Legend), Olivia Newton-John, Cary Grant, and Cher, plus domestic and international government officials, including a delegation from the USSR.
Martha later became the first-ever Black female in management at Disneyland (and one of the first Black management members at The Walt Disney Company), as an expert merchandise, candy, and film buyer for nine years, and eventually as the senior manager of Disneyland Resort Merchandise Special Events. In this role, she worked with world-renowned artisans, celebrities, and Disney Legends. She also became a pioneering producer of the Official Disneyana Convention, a forerunner of today’s D23: The Ultimate Disney Fan Event.
A co-founder of PULSE, an employee resource group for Black cast members, Martha routinely served as a trusted mentor to fellow employees. Adding to her many “firsts” during her groundbreaking career before retiring in 2022, Martha also became the first Black employee to commemorate 50 years with The Walt Disney Company—and now she becomes the first Black Disney Parks employee designated a Disney Legend.